The Details
Back-End Integrations
Back-end integrations may be invisible to customers, but they’re absolutely essential for streamlined eCommerce operations. They help ensure data availability, accuracy, and consistency across all ERP and management software platforms in your eCommerce ecosystem for prompt, insightful decision-making. In addition, integration-supported automations reclaim substantial bandwidth for employees.
To build CPS’ new digital storefront on Adobe’s Commerce / Magento platform, these integrations would all require custom development or configurations. DotcomWeavers implemented the following integrations for the CPS’ site:
- Lizzy ERP
- Zoho CRM
- New In-Store Processess and POS for Floor Sales
- Multichannel Sales integrated with eBay and Amazon
- Security and Fraud Protection
Front-End UX
Optimized back-end management is essential, but so is an eCommerce site’s front-end user experience (UX). Without an easily navigable site layout, visitors will quickly become frustrated with their inability to find and order the products they need.
Parts Finder
To prevent losing potential customers to online competitors, DotcomWeavers built CPS a custom Parts Finder.
This Parts Finder’s search capability includes exploded technical diagrams and “hot spots” to help customers find the precise SKU to fix, maintain, or upgrade their outdoor power or sports equipment. Customers can now open exploded technical diagrams and click on the number associated with a part to open a pop-up window listing the name, SKU, and price.
Parts Search and Filter
CPS’ customers can also use a standard parts search or browse the CPS product catalog with extensive filters to find what they need.
The catalog can be filtered by:
- Categories (e.g., body, brakes)
- Sub Categories (e.g., accessories, bolt kits)
- Price
- Size/weight
- Manufacturer
Marketing
The eCommerce initiatives that DotcomWeavers has enabled have led to CPS partnering with us and leverage our marketing services. These services facilitate CPS’ ability to engage their customers in the digital ecosystems they naturally gravitate towards and leverage current trends like social commerce to expand and support different sales channels.
SEO & Marketing Strategy Used:
- Search Engine Marketing
- Multi-Channel Integration
- Abandoned Cart Emails
- Social Media Integration
- Buy Online Pick Up In-Store (BOPIS)
